Why create video content

Social media platforms are constantly evolving to provide authentic social interactions and engagement, which, as a result, social media engagement has become a vital part of any marketing strategy. Currently, there is an importance in creating content that stands out and using videos in social media marketing has a huge importance in engagement. Though video does not fall into the traditional social marketing, videos can be used throughout all platforms like Facebook, Instagram, YouTube or even a blog post. It is not too hard to see why videos are so popular these days and anyone headed towards digital marketing careers should incorporate video into their content in order to remain competitive. Videos are a versatile and engaging content format that consumers like because it is entertaining and engaging, allowing marketers a potentially huge return on investment (ROI) through many channels.

Moreover, videos are accessible to anyone with internet access, both to watch and to produce. In the last year, videos have grown popularity due to their connection, demonstration of personalities, brand awareness and engagement. Videos are one of the best ways to get up close to your audience and give them a real glimpse of what you or your business are all about. Statistics show that about more than fifty percent of world watches videos online every day, and social media videos generate up to twelve thousand percent more shares than texts and images combined. These numbers represent why video content marketing is significantly important. The key is to think beyond profit and product show and show the audience something about the brand, or offer some valuable information through creative content. 

Additionally, videos give anyone creating content the same reach, influence, and opportunities previously enjoyed only by large corporations and media companies. Video marketing allows users to reach a larger audience with very little cost. Whenever users feel none inspired by their own content creation, joining discussions or groups allows ideas to flow and be shared among other content creators. Discussions are meant to keep learning and expanding through the sharing of shared interest or goals, for example a user can join a video marketing discussion to get ideas for new projects or learn tips for starting out. Ultimately, videos on social media is proving to be the most powerful business asset for gaining new followers, growing your brand, and driving sales. 

Why skinny jeans are dead

Recently, a Tik Tok trend went viral discussing how Gen Zs want to cancel the wear of skinny jeans, but as a Millennial, I might have to to agree with them. There is no doubt that when skinny jeans first grew popularity, they were a revelation. They accentuated the butt, elongated your legs, and were high-rise, so before you attack me, here are my reasons why. 

Yes, skinny jeans were once an outfit stable but let's be real, skinny jeans now just make me look lumpy, stuffed and overexposes my body's problem areas. Not to mention that skinny jeans have largely been non-existent on the runways for several seasons now, and no matter what I pair them with, the proportions somehow always just feel all wrong. Another factor that led to the demise of the skinny jeans is the dreaded jeggings. As soon as they started to mix the denim with too much stretch, it just became trashy. Yes, the fabric is extremely comfortable but, so are sweats. Not to mention, that the materials you find in your typical pair of skinny jeans or jeggings is unrecyclable and deeply bad for the planet. 

Now I know, I am not the only one that feels this way either. The truth is, as we get older and our bodies change, showing off our curves or wearing tight clothes is no longer a big priority. I am now in my thirties, and I worry more about feeling sexy rather than showing too much. I prefer to invest in feeling comfortable rather than being in some tight jeans. Sadly, Millennials need to move on from their skinny jeans phase and begin to buy bootcuts, straight legs, wide legs and baggy styles which are classic alternatives to swap out your skinny jeans with. 

*See examples below

Social media marketing opportunities

As I have mentioned there are several marketing opportunities on social networks like Facebook, Instagram, YouTube and many more. Social advertising can be used to convert strangers into customers by using content created for ads that show up on Facebook, Instagram etc. Unfortunately, a lot of companies and small businesses are still are not tapping into the opportunities that social media presents. As times change and technology progresses, businesses need to use such marketing opportunities to reflect the trends of their targeted audience. Every business should consider social media marketing to bring in further success. Ultimately, the shift in the use of social media has completely changed the objective of any successful marketing plan, the following are examples of marketing opportunities provided by social networks.

There are several marketing opportunities like having increased exposure, creating increased traffic and attention to a business or brand, helps improve sales or services, opportunity to grow a fan base that include loyal customers, and creates opportunities for partnerships with fellow brands. Every social media network has different opportunities for marketing, therefore, it is critical to understand what the objective is and use them properly. Using social media network allows businesses to gain research and information that can be beneficial to understanding their audience, through the use of ads, likes and polls businesses can gain market insight. These tools grant the ability to measure conversions based on posts on various social media platforms to find the perfect combination for generating revenue.

Another opportunity granted is the ability to save money as social networking marketing is cost effective. Social media marketing is the most cost effective aspect of marketing for any business whether big or small. Almost all social media networks offer free profile creation and any advertising done through them are half the price of traditional marketing plans, therefore the investment is cheaper compared to traditional marketing. Not only is it cheaper but it is less time consuming than regular marketing tactics. In fact, just six hours per week can be enough to generate increased traffic. In the end, any company that devotes at least an hour a day to developing their content and marketing advertising strategy may start seeing the results of their efforts fairly fast. Ultimately, there are several marketing opportunities on social media networks that every company should either invest time or money into. 

How to take #OOTD pictures

How many times have you scrolled through Instagram and seen girls take these awesome #OOTD pictures? If you follow me, then you know I love posting mirror OOTDs, so much that I have a highlight dedicated to them. When it comes to actual OOTD pictures, you do not need a glam squad, or a professional camera to get a really great shot. I wanted to share 10 of my personal tips to getting an Instagramble shot of your OOTD. 

FIND A LOCATION

I like to take all my outfit pics in front of plain white walls. This keeps the focus on my outfit, keeps my feed cohesive, and allows my outfit's colors, textures and details to pop. It seems like a lot of effort but it is actually not, look around your neighborhood and you will notice how many plain white walls there are. Often times, I will be driving to work, the mall or home and notice so many spots for OOTD pictures around me. When all fails, I like to use my garage door as the background. 

LIGHTING

Even if you have your entire picture, pose, props and outfit planned down to the details, lighting can make or break the shot. Natural light is best for #OOTDs and selfies too. I like to have the light in front of me and try to avoid having too many shadows on my face. Another factor is choosing the right time to shoot your shot to avoid being too bright or full of those unwanted shadows. 

PRACTICE MAKES PERFECT

Often times, people ask me how do I pose so naturally, and the truth is that for every good picture there is about ten silly faces. Nailing just the right pose can be hard. I like to practice in a mirror so I know which poses work best for each outfit and my body type. Try to remember the poses that make you look and feel your best. Learn your best sides and most flattering angles. For example, I am only 5 feet tall and have very wide hips, so I avoid pictures that are straight on, I like to angle my hips and rest all my weight on the foot not facing the camera. Another tip to elongate your body is to create triangles, whether with your arms or legs. 

HAVE SOMEONE HELP

People are usually surprised to know that a lot of my pictures are taken by my mom, dad, or my bestfriend. Often times, what I like to do is take a pic of them first, lining up the shot exactly how I want it to look. I show them the picture, we swap places, then it is easy for them to recreate the shot easily. This comes in handy when you want an exact shot done in a certain way. Often times, I show an inspo picture at the same exact spot to make it even easier to recreate. Another tip, is having whoever is taking your picture talk to you to achieve those cute effortless candid's. My bestfriend will say things like walk, twirl, look left, and make me laugh, to achieve different shots. It might feel ridiculous at the time, but a laugh makes for a great picture. When in doubt go for a hair flip. Trust me, anything is better than a forced smile or an unnatural pose.

SET TO SQUARE

If you plan to upload your #OOTD directly into Instagram, use the square option on your phone or take the picture with enough space to crop it into a square. That way you’re sure to have all the details in your final shot, because how many times have you had a great shot but you have to choose between your full head or your shoes. 

TRY DIFFERENT ANGLES

Is your straight on picture just not working? Try taking some from a little above or a little below. Different perspectives make a huge difference. Recently, I have started to flip my iPhone upside down when I want to look taller, or I am trying to achieve that perfect kick picture. 

TRY SITTING DOWN

There is no rule that says the picture has to be standing up, so try a seated pose from time to time. I especially love them because they make my legs look longer, if I pose my legs slightly towards the camera. 

TAKE A TON OF PICTURES

Have whoever is taking the pictures keep snapping all while you’re making small, slight movements. This will give you a nice variety of pictures and poses to choose from. How many times has your body looked amazing but you smile is a little off? To avoid this, make small changes with every click, this gives you more options to choose from. 

DONT FORGET DETAILS

Do no wrap your mini shoot without getting a few pics of your jewelry, bag, and shoes so you’ll have even more gorge feed. Recently, my bestfriend took an up-close of my top and the shot was gorgeous. 

EDITING 

Once all the hard work is done, the fun process begins. I personally love editing my pictures and playing with the different colors in the shot. The reality is that no matter how great a camera you use, no lens is better than the human eye. Therefore, I like to use either Lightroom, Snapseed, or VSCO to enhance my pictures, which also helps you create a cohesive aesthetically pleasing feed. About a year ago, I learned how to make my own presets in Lightroom, which makes editing a 1, 2 step. Once I select the pictures I like, I import them to Lightroom and simply apply the same preset to all, which makes it easier to narrow down to the ones I want to post. 

I hope my tips can help any girl or guy, who often struggles to create OOTD content. Let me know if you have your own tips and tricks, I am always looking for new ideas. 

Choosing the Right platforms

Social media was once thought of as a fad, yet has created a significant impact on the way businesses market their brands. However, despite all the potential social media marketing has, businesses still struggle to fully embrace its effectiveness. Yet, though there are several success stories, there are still many social media challenges businesses need to understand that do not come from textbooks. In fact, there are several challenges that businesses face when using social media marketing such as not knowing which social media outlet to use, failure to understand the meaning behind hashtags, not knowing their audience, and not creating engaging content. 

As I have mentioned, Facebook is the leading social media outlet for businesses to create pages, events, and advertise. In my opinion, not using the right platforms or using them incorrectly is the greatest challenge businesses face with social media marketing. Very few businesses research their target markets thoroughly enough to identify the platforms where their target audience is active. Not understanding a business’ audience means marketers are wasting efforts and resources on platforms that are not bankable. Investing in the wrong platforms can exhaust a business budget, time and efforts. Additionally, several businesses fail to even start a Facebook page and spend all their time and efforts on Instagram, which does not hold the same audience size and engagement as Facebook. 

Moreover, in order to avoid these challenge businesses must understand their audience and how to reach them properly. For example, if you want to establish a personal connection, Twitter is your best bet. On the other hand, Instagram is great if you want to force influencers to spread brand awareness. Learning about your audience and where they are most active is vital to any marketing plan. For the most part, humans are visually stimulated beings, therefore creating good content for Facebook is essential. In the end, if you do not create a strong presence on the right platforms, a business can lose to their competitors. 

58 Gourmet

First stop on the Welcome to the Real Miami Tour is 58 Gourmet, located in downtown Doral. I stumbled upon this place when I was looking for "cute" coffee shops in Miami and it definitely does not disappoint. This family owned Venezuelan bakery is meant for any girl that loves coffee and girly Instagram-able locations. The wallpaper is to die for and the furniture gives it a very European coffee shop vibe with probably the best lighting for selfies or a quick spontaneous photo shoot. An added bonus is the delicious coffee and pan dulce they sell, because how sad would it be to visit a cute place with nasty or mediocre food. For me to say it was delicious is a pretty big deal because though I am a coffee connoisseur, I am not into sweets at all. But there was definitely something about the pan dulce and the nutella croissant, I highly recommend for everyone to go visit and support this small business.

 

Welcome to the REAL Miami: A series of Places to go

Welcome to the REAL Miami. 

I wanted to share with both locals and tourists, the real side of Miami that is not Miami Beach or Wynwood. Locals and tourists can agree that the best things to do in Miami extend beyond lounging on the sand though, spending some time on the best Miami beaches is fundamental to life in the 305. Yet, as locals we have noticed in recent years, many areas in Miami have stepped up their game with new restaurants, art, shops, and fun things to do. Since I am always chasing the next cool instagrammable spots, I dare you to join me checking off these essential Miami experiences in this Journey called 

Welcome to the Real Miami.