A website is the window to your brand.
There are three main objectives a great website should do and it is referred to as EMS (educate, market, and sell). In order to be able to create the constant EMS process a website needs several elements to make it a great website. These elements include but are not limited to great design, structure, content, social media integration and optimization. When a potential consumer or customer clicks on a website the most important element is visual design and navigation.
Every website should be consumer friendly and easy to navigate whether it be on a web browser or a mobile device. In fact, a user should always know exactly where to go on the website for whatever they are searching for. Additionally, content is the backbone to any website as it is used to lure in visitors. Another key factor is the use of SEO (search engine optimization). SEO refers to a websites appearance in search engine results by the process of optimizing online content. Lastly, a key factor is social media integration which can enhance the involvement of visitors as it makes it more interesting and interactive, keeping them on the website longer and providing a positive brand experience.
Blogging can be vital to any website, as it helps attract and convert strangers into customers. A blog can be added to any existing website to optimize the website’s SEO as it improves the chances of ranking high in search engines. Having a blog that is updated frequently (twice a week) can create a huge flow of traffic to a website. Blogging allows websites to remain relevant and current which keeps viewers on the sites longer and gives new ways to internally link media. In fact, blogging is a good way to make those connections and start a continued relationship with the people you want to reach. Ultimately, blogging adds authenticity to you brand.
XO Mimosas and Pumps
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