Social media platforms are constantly evolving to provide authentic social interactions and engagement, which, as a result, social media engagement has become a vital part of any marketing strategy. Currently, there is an importance in creating content that stands out and using videos in social media marketing has a huge importance in engagement. Though video does not fall into the traditional social marketing, videos can be used throughout all platforms like Facebook, Instagram, YouTube or even a blog post. It is not too hard to see why videos are so popular these days and anyone headed towards digital marketing careers should incorporate video into their content in order to remain competitive. Videos are a versatile and engaging content format that consumers like because it is entertaining and engaging, allowing marketers a potentially huge return on investment (ROI) through many channels.
Moreover, videos are accessible to anyone with internet access, both to watch and to produce. In the last year, videos have grown popularity due to their connection, demonstration of personalities, brand awareness and engagement. Videos are one of the best ways to get up close to your audience and give them a real glimpse of what you or your business are all about. Statistics show that about more than fifty percent of world watches videos online every day, and social media videos generate up to twelve thousand percent more shares than texts and images combined. These numbers represent why video content marketing is significantly important. The key is to think beyond profit and product show and show the audience something about the brand, or offer some valuable information through creative content.
Additionally, videos give anyone creating content the same reach, influence, and opportunities previously enjoyed only by large corporations and media companies. Video marketing allows users to reach a larger audience with very little cost. Whenever users feel none inspired by their own content creation, joining discussions or groups allows ideas to flow and be shared among other content creators. Discussions are meant to keep learning and expanding through the sharing of shared interest or goals, for example a user can join a video marketing discussion to get ideas for new projects or learn tips for starting out. Ultimately, videos on social media is proving to be the most powerful business asset for gaining new followers, growing your brand, and driving sales.
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