The importance of social media monitoring

Whether a small new business or a world wide known brand, there is a huge importance on knowing what individual's are saying about your brand online. 

Social media monitoring is the act of watching a brand or business’s online engagement through reviews, mentions, questions or complaints towards them. More importantly, social media monitoring extends out to posts that mention the business or brand without tagging them directly. These posts do not come up in the page’s regular network notifications, which is why it is important to set up social monitoring tools to avoid bad comments and reviews. A few weeks ago, I mentioned the importance of social listening, which is when the brand or business just takes an overall look at customers wants and needs through research to make future marketing decisions. But monitoring takes listening a step further by responding when they need to. Therefore, monitoring involves more human effort, filtering, which needs to be set up, and time. 

Moreover, there are a number of metrics to monitor and track but some have more significant, such as mentions, customer sentiment, reviews, hashtags, and competition. The easiest way to stay in concurrence to the social media conversation about your business is to track all brand mentions the company receives on all social media platforms (including social media profiles on Facebook, Yelp and Google, all of which have native reviews). Many companies use social media monitoring to focus their attention on which posts are worth addressing, especially negative reviews. Using the hashtag metric allows brands or businesses to get a feel for how their targeted audience perceives the company. Another metric that companies monitor is observing their competition, to discover the ways in which the competitors are having more success than, and when to apply the same tactics. 

As mentioned, social media monitoring involves the tracking of online brand mentions and the subsequent responding of them. Monitoring keeps a business or brand on top of messages before they might become viral for the wrong reasons. They also help maintain a positive brand image among consumers and identify potential influencers. When choosing the right monitoring tool, a company needs it to cover all the networks that they are presently on and hopefully all in one space. Some apps that allow social media monitoring focusing on social customer care and maximizing the value of a brand or companies’ campaigns are Hootsuite, which oversees all of social media management and marketing while creating a one-stop shop for brand's social media marketing needs, and social mention which allows the monitoring of social, video, blogs and more, by just entering the search term and the tool pulls up everything that is being said about it. Ultimately, monitoring social media is a strategy that is critical for any brand or company whether small or large. 

Why create video content

Social media platforms are constantly evolving to provide authentic social interactions and engagement, which, as a result, social media engagement has become a vital part of any marketing strategy. Currently, there is an importance in creating content that stands out and using videos in social media marketing has a huge importance in engagement. Though video does not fall into the traditional social marketing, videos can be used throughout all platforms like Facebook, Instagram, YouTube or even a blog post. It is not too hard to see why videos are so popular these days and anyone headed towards digital marketing careers should incorporate video into their content in order to remain competitive. Videos are a versatile and engaging content format that consumers like because it is entertaining and engaging, allowing marketers a potentially huge return on investment (ROI) through many channels.

Moreover, videos are accessible to anyone with internet access, both to watch and to produce. In the last year, videos have grown popularity due to their connection, demonstration of personalities, brand awareness and engagement. Videos are one of the best ways to get up close to your audience and give them a real glimpse of what you or your business are all about. Statistics show that about more than fifty percent of world watches videos online every day, and social media videos generate up to twelve thousand percent more shares than texts and images combined. These numbers represent why video content marketing is significantly important. The key is to think beyond profit and product show and show the audience something about the brand, or offer some valuable information through creative content. 

Additionally, videos give anyone creating content the same reach, influence, and opportunities previously enjoyed only by large corporations and media companies. Video marketing allows users to reach a larger audience with very little cost. Whenever users feel none inspired by their own content creation, joining discussions or groups allows ideas to flow and be shared among other content creators. Discussions are meant to keep learning and expanding through the sharing of shared interest or goals, for example a user can join a video marketing discussion to get ideas for new projects or learn tips for starting out. Ultimately, videos on social media is proving to be the most powerful business asset for gaining new followers, growing your brand, and driving sales. 

Social media marketing opportunities

As I have mentioned there are several marketing opportunities on social networks like Facebook, Instagram, YouTube and many more. Social advertising can be used to convert strangers into customers by using content created for ads that show up on Facebook, Instagram etc. Unfortunately, a lot of companies and small businesses are still are not tapping into the opportunities that social media presents. As times change and technology progresses, businesses need to use such marketing opportunities to reflect the trends of their targeted audience. Every business should consider social media marketing to bring in further success. Ultimately, the shift in the use of social media has completely changed the objective of any successful marketing plan, the following are examples of marketing opportunities provided by social networks.

There are several marketing opportunities like having increased exposure, creating increased traffic and attention to a business or brand, helps improve sales or services, opportunity to grow a fan base that include loyal customers, and creates opportunities for partnerships with fellow brands. Every social media network has different opportunities for marketing, therefore, it is critical to understand what the objective is and use them properly. Using social media network allows businesses to gain research and information that can be beneficial to understanding their audience, through the use of ads, likes and polls businesses can gain market insight. These tools grant the ability to measure conversions based on posts on various social media platforms to find the perfect combination for generating revenue.

Another opportunity granted is the ability to save money as social networking marketing is cost effective. Social media marketing is the most cost effective aspect of marketing for any business whether big or small. Almost all social media networks offer free profile creation and any advertising done through them are half the price of traditional marketing plans, therefore the investment is cheaper compared to traditional marketing. Not only is it cheaper but it is less time consuming than regular marketing tactics. In fact, just six hours per week can be enough to generate increased traffic. In the end, any company that devotes at least an hour a day to developing their content and marketing advertising strategy may start seeing the results of their efforts fairly fast. Ultimately, there are several marketing opportunities on social media networks that every company should either invest time or money into. 

Choosing the Right platforms

Social media was once thought of as a fad, yet has created a significant impact on the way businesses market their brands. However, despite all the potential social media marketing has, businesses still struggle to fully embrace its effectiveness. Yet, though there are several success stories, there are still many social media challenges businesses need to understand that do not come from textbooks. In fact, there are several challenges that businesses face when using social media marketing such as not knowing which social media outlet to use, failure to understand the meaning behind hashtags, not knowing their audience, and not creating engaging content. 

As I have mentioned, Facebook is the leading social media outlet for businesses to create pages, events, and advertise. In my opinion, not using the right platforms or using them incorrectly is the greatest challenge businesses face with social media marketing. Very few businesses research their target markets thoroughly enough to identify the platforms where their target audience is active. Not understanding a business’ audience means marketers are wasting efforts and resources on platforms that are not bankable. Investing in the wrong platforms can exhaust a business budget, time and efforts. Additionally, several businesses fail to even start a Facebook page and spend all their time and efforts on Instagram, which does not hold the same audience size and engagement as Facebook. 

Moreover, in order to avoid these challenge businesses must understand their audience and how to reach them properly. For example, if you want to establish a personal connection, Twitter is your best bet. On the other hand, Instagram is great if you want to force influencers to spread brand awareness. Learning about your audience and where they are most active is vital to any marketing plan. For the most part, humans are visually stimulated beings, therefore creating good content for Facebook is essential. In the end, if you do not create a strong presence on the right platforms, a business can lose to their competitors. 

Attract, Convert, Transform.

    

In recent years, social media has become a consumers dream, granting the world with services, products and brands through online marketing. Social media marketing is catered to meeting a targeted audience of either consumers or customers, in order to have them socially interact with a business service, brand, blog or products, to either increase sales or followers. In fact, social media marketing helps create a story to reach the audience. 

Therefore, in order to create flow into your own social media, every user should know the ACT method. The ACT methodology is broken down as follows: A is for attract, C is for convert, and T is for transform. The ACT methodology plays a huge role on online marketing and every blogger or user should use it to create unique and tailored content to help boost conversions and increase brand awareness. 

When posting, content should be on-brand, creative, and aesthetically pleasing. Using the methodology can help get attention by attracting traffic to your page, once on your page a stranger becomes either a customer or a consumer, with hopes to transform them into joining your journey. 

Provide the audience with a branded content that differs from competitors is the goal to be able to stand out and make your mark. So remember, the next time you go to post a picture, think does it go with my brand and would my audience enjoy this. Following these methods can help create a small community through the share of similar taste. 

XO Mimosas and Pumps 

I am back baby!

For the past several years I have been focusing on posting less and living life while also finishing both my Bachelors and Masters. Now that life has slowed down and I have begun to pursue a Marketing program, I thought it would be a great idea to use what I learn not only to share with anyone interested in social media marketing, and to use this blog as a way to put all the techniques I learn to good use. I look forward to connecting with everyone once again after such a big break because as we know it...life happens.

 

XO Mimosas and Pumps